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“How to Think Like A Marketing Genius,
The 7 Secrets of Highly Effective Marketing…”
In this compact book, Richard has captured the essence of the 7 most dynamic and productive marketing concepts he has discovered, refined and proven throughout his 25 years’ growing and selling his own businesses, and those of his private clients.
Whilst refreshingly un-complicated, these core strategies form the foundations for your much faster and more rewarding growth (both financially and personally). When you explore, study, and finally put to work each of the 7 Marketing Secrets, your business success is assured.
ABOUT RICHARD LOMAX:
Richard’s own marketing education started over 25 years ago with companies like BP Oil, HJ Heinz and Bernard Matthews. And whilst he has worked with some of the largest advertising and marketing agencies in the world, when he started helping literally hundreds of small and medium sized companies to improve their marketing results, it quickly became clear that conventional big brand marketing wisdom simply does not work, or is not relevant for the vast majority of companies.
Richard’s mission in business is to expose the “mirrors, muck and magic” that surrounds most marketing advice that is dished out to business owners. He believes it’s time to bring some long-overdue reality and clear-thinking into the marketing brains of anyone who is fed up with conflicting advice, disappointing results, and an expensive trial-and-error approach to their business growth.
This book will prove to be a turning point for every single business owner who commits to putting into practice the lessons and methodologies they learn.
CONTENTS
Introduction ..........................................................................................................Page 3
SECRET # 1
The Primary Purpose For Your Business
(Being Good – Even Really Good At What You Do - Is Not Enough). ....................................Page 9
SECRET # 2
“To Grow or Not to Grow?” – That Is The Real Question! ..................................................Page 17
SECRET # 3
Your Business Success Has Absolutely Nothing To Do With You
(It's All About Them – Your Customer, Client or Patient) ...................................................Page 31
SECRET # 4
Fast Business Growth Becomes Easy (And Fun) When You Stop Chasing Prospects
And Get Them To Come To You ...................................................................................Page 45
SECRET# 5
A Potent Combination Of Emotion And Reason Lies Behind Every Sale You'll Ever Make.............Page 71
SECRET# 6
Your Key To Out-Smart and Out-Market Your Competition:
Front End Versus Back End Marketing ............................................................................Page 98
SECRET# 7
Your Business Profits Will Be In Direct Proportion To Your Ability To Write
(Or Recognise) Powerful Sales Copy ..............................................................................Page 117
Epilogue .................................................................................................................Page 146
Expect Your Sales Growth To Be Dramatic And Non-Stop...
Here are just a few of the practical strategies, methodologies and techniques that Richard Lomax reveals to you as you dive into this remarkable book…
 5 key opportunities to offer more value than your competition so you’ll generate an ever-growing, exponential torrent of referral business
Why you must adjust the primary purpose of your business – and how to do it - so you’ll generate profits up to one thousand times greater than you do right now.
How to intelligently gear-up your marketing and create lightening fast sales growth, without taking any foolish or expensive risks
The 8 growth drivers sitting in your business that you weren’t aware of, that when tapped generate up to 50 – 150% growth (or more) from continuous, incremental
improvements
Why you must change your mindset from getting to giving before you will see maximum response rates to your marketing campaigns
How to know if you are being hood-winked by your advertising or design agency – and what to do about it
Why you must quickly move from institutional to direct response marketing if you want to guarantee your enquiries and profits increase by multiple amounts
A definition of marketing insanity that most (honest) business owners will recognise
3 Cornerstone Strategies and nine practical methodologies to get a stream of highly qualified, ready-to-buy prospects to come to you (without a sales call in sight)
The vital doorway into the emotions of your customers that leads them to desperately want what you have to offer (and guarantees they will be magnetically
attracted to keep reading your sales message to the very end)
The only two reasons why your prospects will not read your sales messages
How to improve your conversions from enquiries to sales by 350% or more (3 more uncomplicated ways to remove the barriers to a sale
Why knowing the “lifetime value” of a new customer opens the door to the 90% of business profits that you currently leave on the table
How to communicate with prospects and customers – what to say, how to say it, what works, and what doesn’t
The single most important element of ALL your marketing activity – (it’s the same for web sites, email, advertisements, direct mail and personal sales presentations)
3 Landmines guaranteed to destroy readership, and decimate your sales revenues
Plus many more powerful business-building strategies proven to generate spectacular rewards from your marketing activities
This book will finally provide a sense of direction and purpose to your business-growth, without the normal “shut your eyes and hope to goodness it works” approach that most professionals have to adopt in the absence of anything better.
With “The 7 Secrets of Highly Effective Marketing” by your side, you can confidently adopt the marketing strategies that will set you miles apart from your competitors, and then expect the step-by-step roll out of your business growth activities to deliver the financial returns, freedom and recognition you richly deserve as a committed entrepreneur.
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